Predictive Analytics

Prescriptive analytics goes a step beyond predicting the future. It tells you what actions to take to achieve the best possible outcome. Think of it as a GPS guiding you with the best route based on real-time traffic conditions.

For example, if a business knows customer demand is about to increase, prescriptive analytics will recommend steps like boosting inventory or launching targeted promotions. It analyzes data from various sources, applies advanced algorithms, and suggests the best course of action.

In healthcare, if a doctor predicts a patient is at risk for heart disease, prescriptive analytics can help create a personalized treatment plan, recommending lifestyle changes or medications to prevent the condition.

In short, prescriptive analytics doesn’t just tell you what might happen. It tells you what to do next to reach your goals, making it a powerful tool for optimizing decisions and strategies.