Get Enterprise-Grade Control Without the Enterprise-Scale Project—ERP Built for Advertising, Media and Manufacturing
With Bigsun, you run agency billing, media buying reconciliation, production planning and multi-entity finance from one domain-built system, delivered by one team that stays accountable from kickoff to go-live.
We respect SAP as a deep, proven platform for global enterprises. But for growing agencies and manufacturers, the path to value often runs through licensing tiers, industry add-ons, extensions and a systems integrator. Bigsun offers a more direct route: industry workflows and Indian compliance engineered in, with delivery and support under one roof.
Seven areas where growing businesses test an ERP, and how each platform answers them.
| What you need | Bigsun | SAP S/4HANA (as publicly documented) |
|---|---|---|
| Advertising and media depth | A purpose-built Media/Advertising ERP, in production at leading media agencies and in a 23-instance advertising deployment. Agency commissioning, media buying reconciliation, vendor settlements and client-level profitability are built in, not bolt-on. | SAP offers media industry solutions, including IS-Media for advertising management, plus billing (BRIM) and mediation components. Published customer cases show these deployed as separate solutions with partner-led implementation. |
| Manufacturing workflows | Deep BOM, production planning, multi-location inventory, plant-level accounting and fixed asset management, with ROI models built for clients from ₹150 Cr to ₹1,000 Cr in revenue. | A mature, deep manufacturing platform built for large and global enterprises. Mid-size manufacturers can end up carrying scope and cost they do not use. |
| Customization and scale | A senior .NET and SQL Server engineering team builds tailored modules directly. Multi-entity finance, Ind AS, GST, TDS and e-invoicing are engineered in, proven at 2000+ user enterprise deployments. | Public Cloud follows a clean-core model: key-user extensions, ABAP Cloud developer extensions or side-by-side builds on SAP BTP. SAP recommends exhausting key-user options first, and governing deviations through a standardization board. |
| Implementation model | White-glove delivery with a dedicated project manager, business analyst and engineering pod from kickoff to UAT to go-live, under CMMI Level 3 delivery discipline. | Implementation is typically led by a systems integrator. Independent guides cite 3–6 months for standardized public cloud scope and 6–18+ months for broader programs, with integrator fees the largest single cost. |
| Support and accountability | AWS-hosted with 24×7 monitoring, defined SLAs and a named delivery owner. ISO 27001, SOC 1 Type 2 and SOC 2 Type 1 certified, so your security and process posture is auditable. | Delivery usually spans SAP, an integrator and sometimes add-on vendors, so accountability for an issue can sit with more than one party. |
| Total cost of ownership | Licensing, AMC, hosting and customization are quoted upfront, with an AMC structure designed for predictability rather than surprise scaling shocks. | Independent estimates put a 100-user mid-market five-year cost at roughly $1.5M–$3M, and note that implementation can run 1–4× annual licence cost. Partner fees, data migration and custom code remediation drive the total. |
| Partnership horizon | A long-term partnership model, with 8+ year engagements and multi-year relationships across media and financial services. The roadmap is co-owned with the client. | A global vendor with a large partner ecosystem. Public Cloud follows SAP’s standard release path, so your roadmap tends to follow SAP’s product direction. |
SAP information is based on SAP documentation, independent cost guides and partner write-ups as of October 2026. Several sources are consultancies or review sites with a stake in the topic, and most cost figures are US or UK estimates, so statements are indicative. Pricing in India varies, so please confirm with SAP or an SAP partner before you decide.
Nine reasons agencies and manufacturers get more than a generic suite.
Bigsun builds agency commissioning, media buying reconciliation, vendor settlements and client-level profitability into the core of the ERP.
SAP’s media capabilities come as industry solutions and add-on components that are typically assembled with a partner.
Deep BOM, production planning, multi-location inventory and plant-level accounting sit in one system, with fixed asset management alongside.
SAP’s manufacturing is deep but built for global enterprises, so mid-size plants can carry unused scope.
Bigsun’s senior .NET and SQL Server team builds tailored modules for the way you work, directly in the product.
SAP Public Cloud steers changes through clean-core extension models, with deviations reviewed and governed.
Multi-entity finance, Ind AS, GST, TDS and e-invoicing are part of the ERP, proven in deployments of 2000+ users.
With SAP, localization, add-ons and extensions are scoped and tested as part of the integrator’s project.
A dedicated project manager, business analyst and engineering pod take you from kickoff to UAT to go-live with a focused scope.
Independent guides cite 6–18+ months for broader S/4HANA programs, and 3–6 months only for tightly standardized scope.
Licensing, AMC, hosting and customization are quoted upfront, with an AMC structure built for predictability.
Integrator fees, data migration and custom code remediation drive SAP’s total well beyond licence price.
Delivery, hosting and support sit with one team, with a named delivery owner, defined SLAs and 24×7 monitoring.
SAP delivery usually spans SAP, an integrator and add-on vendors, which can spread accountability.
Bigsun integrates with your existing tools, including Tally, banking, payroll and AWS, so you adopt only what you need.
A global enterprise suite is designed to become the single backbone, which raises the scope of change.
8+ year engagements and multi-year relationships across media and financial services, with a roadmap co-owned with the client.
SAP Public Cloud follows a standard release path, so your roadmap tends to follow SAP’s direction.
A dedicated PM, BA and engineering pod from kickoff to UAT to go-live.
Delivery discipline, not a self-serve setup wizard.
ISO 27001, SOC 1 Type 2 and SOC 2 Type 1.
AWS-hosted with 24×7 monitoring and defined SLAs, proven at 2000+ users.
Bigsun fits best when you are an advertising or media agency, a manufacturer (including dairy and process), or a construction-finance NBFC, with 50+ users, ₹50 Cr+ in revenue and multi-entity or multi-location operations. It suits teams carrying an Ind AS, GST, TDS or e-invoicing load that needs audit-grade control, and who need industry-specific workflows delivered by one accountable team.
Bring your billing, costing and compliance questions to a live demo.
